Consumers buyer behavior and the resulting purchase decision is strongly influenced by cultural, social, personal and psychological characteristics an understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. Consumer buying behavior is been researched more and more today , due to the huge technology change ,that has taken place in the last two decades, marketers must know what influence on the consumer’s buying decision. In the case of a consumer buying adidas sportswear, need recognition will occur quite easily as the consumers actual state is that they need clothing and the need is above their threshold internal external influences on consumer behavior.
Social factors affecting consumer buying behavior: a customer’s buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status each culture contains “sub-cultures” – groups of people with share values. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing areain order to succeed. Factors influences consumers buying behavior review of related literature and studies related theories of the dependent and independent variables of this study are included in this chapter.
The family influence on the buying behaviour of a member may be found in two ways i) the family influence on the individual personality, characteristics, attitudes and evaluation criteria and ii) the influence on the decision-making process involved in the purchase of goods and services. Part of the process of understanding consumer buyer behavior involves appreciating the context in which consumers make their purchase decisions pervasive social influences can be viewed on two levels: the macro level and the micro level macro influences embrace culture, subculture and social class. Psychological factors that influence consumer buying behavior 5-step strategic marketing process the three most important marketing environment concepts that an organization should consider. Business jargons marketing factors influencing consumer behavior factors influencing consumer behavior definition: the consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior.
Consumer behavior involves the study of how people--either individually or in groups--acquire, use, experience, discard, and make decisions about goods, serivces, or even lifestyle practices such as socially responsible and healthy eating. In his empirical analysis of consumer behaviour and its affectation by marketing initiatives, foxall (1992:397-98) argues that marketing interventions provide reinforcement of the anticipated result or features of a given product while simultaneously modifying the scope of consumer settings (ie purchase intent, brand loyalty, etc. Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge it involves studying marketing principles, human psychology and the complex attitudes which influence buyer decisions. 1 identify, analyse and evaluate the major factors that could affect consumer buying-behaviour 2 clearly show why an understanding of these factors is so important to successful marketing. - cultural influences of consumer behavior understanding consumer buying behavior entails marketing, relationships, and consumer behavior consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services.
The purpose of this paper is to highlight, using documenting studies on the specialty literature, the influence that one has the integrated marketing communication on consumer buying behaviour. A study on factors influencing consumer buying behavior in cosmetic products a,hhemanth kumar 1 sfranklin john2, ssenith 3 marketing personnel are to find how consumer buying behavior factors influence. The effect of advertising on consumer decision making marketing essay 10 introduction any real business being is the production of clothing sales and profits.
The influence of music on consumer behavior atmosphere as a marketing tool is defined by kotler as a space consciously created to create certain effects on consumers and influence their purchase decision, the atmosphere consists of various elements such as brightness, size, smell,. Reference groups can influence a consumer by affecting how they perceive a given product or service (ie, an informational influence), by affecting what the consumer values or aspires to be (ie, a value-expressive influence) and/or by affecting the type of behavior displayed by the consumer (ie, a utilitarian influence) (park and lessig. Consumer behavior research paper by lauren bradshaw april 12, 2009 there are a lot of external influences on consumer decision making process, but here the relative influences will be discussed consumer behavior term paper, marketing essays. The role of price in consumer behavior is certainly both influential and complex as the four papers in this session demonstrate, this role can be explored in many ways, each leading to different insights about how price influences consumer decisions.
Cultural influences of consumer behavior understanding consumer buying behavior entails marketing, relationships, and consumer behavior consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. This model is important for anyone making marketing decisions it forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice. Buying behavior strongly influence by other family members (pandey & dixit, 2011) roles and status: every consumer belongs to the many groups such as family groups, religious groups, organizational groups and class. Introduction “consumer behaviour describes how consumers make purchase decisions and how they use and dispose of the purchase goods or services” (lamb, 2009 p140), therefore we can understand the importance of consumer behaviour for a marketer and as a vital process during the decision purchase process.
Here are a few key factors to look for when creating a marketing plan that influences a consumer: understanding of how consumers feel, reason and select products for their use how consumers are influenced by their environment, culture, media. Understanding the consumer attitudes and behavior is one of the key factors for an organization to successfully tap the business opportunities in the philippines this aspect is more crucial especially during crisis periods when there are number of changes in consumer attitudes and behaviors. Consumer behavior – essay example consumer behavior focuses on the thoughts and behavior of buyers when they make a purchasing decision there are two categories of customers: those, who buy for themselves or their family consumption, and industrial customers that purchase for businesses.